Sklik API

Keywords

keywords.stats

DEPRECATED METHOD

Return statistics from report specified by id. Amount of data that you can get is limited.
Amount of data is counted as number_of_wanted_entities * number_of_periods_for_one_entity.
You can get data limit by method api.limits in parameter statsDataLimit.

Parameters

struct user {
string session

Session (as retrieved from client.login())

int userId

(optional) Managed user ID

}
string reportId

report id

struct displayOptions {

Customize output

int offset

offset

int limit

count of items

bool allowEmptyStatistics

(optional) Return empty statistics [default: false]

array displayColumns (

(optional) show following entity attributes

string

column name:

  • cpc: cpc
  • createDate: create date
  • deleteDate: delete date
  • deleted: is keyword deleted ?
  • disabled: is keyword disabled ?
  • id: keyword id
  • matchTypeId: keyword's match type
  • matchType: keyword's match type id
  • name: keyword itself
  • status: status
  • statusId: status id
  • url: keyword url
  • group.id: Group's id
  • group.name: Group's name
  • group.deleted: Is group deleted?
  • group.createDate: Group's create date
  • group.deleteDate: Group's delete date
  • group.maxCpc: maximum cpc for group's targeting
  • group.maxCpt: maximum cpt(Cost per Thousand) for group's targeting
  • campaign.id: Campaign's id
  • campaign.totalBudgetFrom: Date from which total money budget is counting.
  • campaign.exhaustedTotalBudget: Exhausted total budget
  • campaign.totalBudget: Campaign total budget (if set; in halers)
  • campaign.name: Campaign name
  • campaign.totalClicks: Total allowed clicks for campaign
  • campaign.actualClicks: Actual clicks
  • campaign.totalClicksFrom: Date from which the total click budget is counted
  • campaign.context: is it context campaign?
  • campaign.contextNetwork: Name of targeted context networks
  • campaign.fulltext: is it fulltext campaign?
  • campaign.deleted: is campaign deleted ?
  • campaign.deleteDate: Deletion date
  • campaign.adSelection: Ad selection method
  • campaign.adSelectionId: Ad selection method id
  • campaign.paymentMethod: Payment method
  • campaign.paymentMethodId: Payment method id
  • campaign.startDate: Campaign start date
  • campaign.endDate: Campaign end date
  • campaign.createDate: create date
  • campaign.automaticLocation: Is automatic location enabled.
  • campaign.budgetId: Actual budget id
  • campaign.defaultBudgetId: Default budget id.
  • campaign.deviceDesktop: Is targeting on desktop enabled? [deprecated]
  • campaign.deviceTablet: Is targeting on tablet enabled? [deprecated]
  • campaign.deviceMobil: Is targeting on mobile enabled? [deprecated]
  • campaign.deviceOther: Is targeting on other devices enabled? [deprecated]
  • campaign.devicesPriceRatio: Specific ratio of max CPC/CPT for target device
  • campaign.status: campaign status
  • campaign.statusId: campaign status id
  • avgCpc: Cost per click - average cost for one click
  • avgPos: Average position in display format
  • clickMoney: money paid for clicks
  • clicks: Number of clicks
  • conversions: Number of conversions
  • conversionValue: Value of conversions
  • impressionMoney: money paid for impressions
  • impressions: Number of impressions
  • totalMoney: total money paid(for clicks and impressions)
  • transactions: Number of transactions
  • missImpressions: missed impressions
  • underLowerThreshold: missed impressions because of low cpc
  • exhaustedBudget: missed impressions because of exhausted budget
  • stoppedBySchedule: missed impressions because of campaign schedule
  • underForestThreshold: missed impressions because of low relevancy
  • exhaustedBudgetShare: missed impressions because of exhausted shared budget
  • ctr: Click Through Rate
  • pno: Cost Of Sale(COS)
  • ish: not missed impressions percentage in fulltext network
  • ishContext: not missed impressions percentage on context network
  • ishSum: not missed impressions percentage in both networks
  • isRegisteredBrand: keyword is registered brand
  • isUnsuitable: keyword is unsuitable word
  • isTooGeneric: keyword is too generic
  • isGloballyDisabled: keyword is globally disabled word
  • isTrademark: keyword is trademark
  • isSuspicious: keyword is suspicious word
)
}

Response

struct {
array report (
struct {
array stats (

statistics

struct {
int avgCpc

(optional) Cost per click - average cost for one click

double avgPos

(optional) Average position in display format

int clickMoney

(optional) money paid for clicks

int clicks

(optional) Number of clicks

int conversions

(optional) Number of conversions

int conversionValue

(optional) Value of conversions

datetime date

Start date of given period

string devicePhone

(optional) Statistics for phone

string deviceTablet

(optional) Statistics for tablet

string deviceDesktop

(optional) Statistics for desktop

string deviceOther

(optional) Statistics for other devices

int impressionMoney

(optional) money paid for impressions

int impressions

(optional) Number of impressions

int totalMoney

(optional) total money paid(for clicks and impressions)

int transactions

(optional) Number of transactions

int missImpressions

(optional) missed impressions

int underForestThreshold

(optional) missed impressions because of low relevancy

int underLowerThreshold

(optional) missed impressions because of low cpc

int exhaustedBudget

(optional) missed impressions because of exhausted budget

int stoppedBySchedule

(optional) missed impressions because of campaign schedule

int exhaustedBudgetShare

(optional) missed impressions because of exhausted shared budget

int ctr

(optional) Click Through Rate

int pno

(optional) Cost Of Sale(COS)

int ish

(optional) not missed impressions percentage in fulltext network

int ishContext

(optional) not missed impressions percentage on context network

int ishSum

(optional) not missed impressions percentage in both networks

}
)
int cpc

(optional) cpc

datetime createDate

(optional) create date

datetime deleteDate

(optional) delete date

bool deleted

(optional) is keyword deleted ?

bool disabled

(optional) is keyword disabled?

long id

(optional) keyword id

string name

(optional) keyword itself

int matchTypeId

(optional) keyword's match type

string matchType

(optional) keyword's match type id

int maxCpc

(optional) maximum cpc for keyword

string status

(optional) status

int statusId

(optional) status id

string url

(optional) keyword url

bool isRegisteredBrand

(optional) keyword is registered brand

bool isUnsuitable

(optional) keyword is unsuitable word

bool isTooGeneric

(optional) keyword is too generic

bool isGloballyDisabled

(optional) keyword is globally disabled word

bool isTrademark

(optional) keyword is trademark

bool isSuspicious

(optional) keyword is suspicious word

struct group {

(optional)

datetime createDate

(optional) create date

bool deleted

(optional) is group deleted?

datetime deleteDate

(optional) delete date

int id

(optional) group id

string name

(optional) group name

int maxCpc

(optional) maximum cpc for group's targeting

int maxCpt

(optional) maximum cpt(Cost per Thousand) for group's targeting

}
struct campaign {

(optional) keyword's campaign info

int actualClicks

(optional) Actual clicks

int adSelectionId

(optional) Ad selection method id

string adSelection

(optional) Ad selection method

bool automaticLocation

(optional) Is automatic location enabled.

int budgetId

(optional) Actual budget id

bool context

(optional) is it context campaign?

string contextNetwork

(optional) Name of targeted context networks

datetime createDate

(optional) create date

int defaultBudgetId

(optional) Default budget id.

int dayBudget

(optional) Day budget

bool deleted

(optional) is campaign deleted ?

datetime deleteDate

(optional) Deletion date

bool deviceDesktop

(optional) Is targeting on desktop enabled? [deprecated]

bool deviceTablet

(optional) Is targeting on tablet enabled? [deprecated]

bool deviceMobil

(optional) Is targeting on mobile enabled? [deprecated]

bool deviceOther

(optional) Is targeting on other devices enabled? [deprecated]

struct devicesPriceRatio {

(optional) Specific ratio of max CPC/CPT for target device

int desktop

Desktop/Notebook devices

int mobile

Smartphones/Mobile devices

int tablet

Tablet devices

int other

Other devices

}
datetime endDate

(optional) Campaign end date

int exhaustedTotalBudget

(optional) Exhausted total budget

bool fulltext

(optional) is it fulltext campaign?

int id

(optional) campaign id

string name

(optional) Campaign name

int paymentMethodId

(optional) Payment method id

string paymentMethod

(optional) Payment method

datetime startDate

(optional) Campaign start date

string status

(optional) Campaign status

int statusId

(optional) Campaign status id

int totalBudget

(optional) Total allowed budget for campaign

datetime totalBudgetFrom

(optional) Date from which the total money budget is counted

int totalClicks

(optional) Total allowed clicks for campaign

datetime totalClicksFrom

(optional) Date from which the total click budget is counted

}
}
)
int reportId

id of report

int status

return code

string statusMessage

verbal description of return code

string session

Refreshed session

array diagnostics (

(optional) Various diagnostics(warnings, errors, other information)

struct {
...
}
)
}

Response status codes:

List of all possible response status codes:

Diagnostics:

List of all possible diagnostics:

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