Sklik API

Interests

interests.readReport

Return statistics from report specified by id. Amount of data that you can get is limited.
Amount of data is counted as number_of_wanted_entities * number_of_periods_for_one_entity.
You can get data limit by method api.limits in parameter statsDataLimit.
Method can also return other entity attributes(similar to list(...) method),
however this can slow down the report.

Parameters

struct user {
string session

Session (as retrieved from client.login())

int userId

(optional) Managed user ID

}
string reportId

report id

struct displayOptions {

Customize output

int offset

offset

int limit

count of items

bool allowEmptyStatistics

(optional) Return empty statistics [default: false]

array displayColumns (

(optional) show following entity attributes

string

column name:

  • categoryId: interest category id
  • cpc:
  • cpt:
  • createDate: create date
  • deleted: is insterest deleted?
  • deleteDate: ad's delete date
  • id: interest id
  • status: status of the interest(set by user)
  • group.id: Group's id
  • group.name: Group's name
  • group.deleted: Is group deleted?
  • group.createDate: Group's create date
  • group.deleteDate: Group's delete date
  • group.maxCpc: maximum cpc for group's targeting
  • group.maxCpt: maximum cpt(Cost per Thousand) for group's targeting
  • campaign.actualClicks: Actual clicks for campaign
  • campaign.createDate: Campaign's create date
  • campaign.deleteDate: Campaign's Deletion date
  • campaign.deleted: Is campaign deleted?
  • campaign.endDate: Campaign's end date
  • campaign.id: Campaign's id
  • campaign.name: Campaign's name
  • campaign.startDate: Campaign's start date
  • campaign.totalBudgetFrom: Date from which total money budget is counting.
  • campaign.totalClicksFrom: Date from which total click budget is counting.
  • campaign.totalClicks: Total clicks for campaign
  • avgCpc: Cost per click - average cost for one click
  • avgPos: Average position in display format
  • clickMoney: money paid for clicks
  • clicks: Number of clicks
  • conversions: Number of conversions
  • conversionValue: Value of conversions
  • impressionMoney: money paid for impressions
  • impressions: Number of impressions
  • totalMoney: total money paid(for clicks and impressions)
  • transactions: Number of transactions
  • missImpressions: missed impressions
  • underLowerThreshold: missed impressions because of low cpc
  • exhaustedBudget: missed impressions because of exhausted budget
  • stoppedBySchedule: missed impressions because of campaign schedule
  • underForestThreshold: missed impressions because of low relevancy
  • exhaustedBudgetShare: missed impressions because of exhausted shared budget
  • ctr: Click Through Rate
  • pno: Cost Of Sale(COS)
  • ish: not missed impressions percentage in fulltext network
  • ishContext: not missed impressions percentage on context network
  • ishSum: not missed impressions percentage in both networks
)
}

Response

struct {
array report (
struct {
array stats (

statistics

struct {
int avgCpc

(optional) Cost per click - average cost for one click

double avgPos

(optional) Average position in display format

int clickMoney

(optional) money paid for clicks

int clicks

(optional) Number of clicks

int conversions

(optional) Number of conversions

int conversionValue

(optional) Value of conversions

datetime date

Start date of given period

int impressionMoney

(optional) money paid for impressions

int impressions

(optional) Number of impressions

int totalMoney

(optional) total money paid(for clicks and impressions)

int transactions

(optional) Number of transactions

int missImpressions

(optional) missed impressions

int underForestThreshold

(optional) missed impressions because of low relevancy

int underLowerThreshold

(optional) missed impressions because of low cpc

int exhaustedBudget

(optional) missed impressions because of exhausted budget

int stoppedBySchedule

(optional) missed impressions because of campaign schedule

int exhaustedBudgetShare

(optional) missed impressions because of exhausted shared budget

int ctr

(optional) Click Through Rate

int pno

(optional) Cost Of Sale(COS)

int ish

(optional) not missed impressions percentage in fulltext network

int ishContext

(optional) not missed impressions percentage on context network

int ishSum

(optional) not missed impressions percentage in both networks

}
)
int categoryId

(optional) interest category id

int cpc

(optional) cpc

int cpt

(optional) cpt

datetime createDate

(optional) create date

datetime deleteDate

(optional) delete date

bool deleted

(optional) is insterest deleted?

int id

(optional) interest id

string status

(optional) status of the interest

struct group {

(optional)

datetime createDate

(optional) create date

bool deleted

(optional) is group deleted?

datetime deleteDate

(optional) delete date

int id

(optional) group id

string name

(optional) group name

int maxCpc

(optional) maximum cpc for group's targeting

int maxCpt

(optional) maximum cpt(Cost per Thousand) for group's targeting

}
struct campaign {

(optional)

int actualClicks

(optional) Actual clicks

datetime createDate

(optional) create date

datetime deleteDate

(optional) Deletion date

datetime endDate

(optional) Campaign end date

bool deleted

(optional) is campaign deleted ?

int id

(optional) campaign id

string name

(optional) Campaign name

datetime startDate

(optional) Campaign start date

datetime totalClicksFrom

(optional) Date from which total click budget is counting.

int totalClicks

(optional) Total clicks

datetime totalBudgetFrom

(optional) Date from which total money budget is counting.

}
}
)
int reportId

id of report

int status

return code

string statusMessage

verbal description of return code

string session

Refreshed session

array diagnostics (

(optional) Various diagnostics(warnings, errors, other information)

struct {
...
}
)
}

Response status codes:

List of all possible response status codes:

Diagnostics:

List of all possible diagnostics:

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